Global Senior Design Lead
Women’s Knits, Swim, Sleep, Fashion & Outerwear Accessories
The Challenge:
To transition the Lands' End customer that is only buying swim and outerwear for herself and clothing for her kids and partner to a Lands' End Loyalist who is looking for a fresh, new canvas on which to style herself and her entire family.
Creative Direction
Color Palette
Key Item Sketches
The Result
